We are used to social media platforms copying each other’s features and trying to adapt them to their own service. This strategy, which Instagram has applied many times, seems to have not worked on TikTok. short video platform TikTok Shop It turned out that he gave up the shopping feature named.
TikTok live shopping experience abandons Shop
TikTok had begun to develop its own methods to capitalize on the trend of shopping on social media. The feature, which appeared at the end of 2021, made it possible for brands to turn their TikTok accounts into an e-commerce network. Going viral in the Asian market live shoppingIt doesn’t seem to hold up in the UK.
Thanks to the live shopping where more than one brand participated, users could browse the catalogs and buy products via TikTok. Especially cosmetics and textile brands. Shop live streams It could not attract the attention of the audience and could not reach the desired sales figures.
Users are in shock! TikTok admitted to sharing data
TikTok has confirmed the data sharing claim. He said employees in China can see data from US customers.
The TikTok Shop feature actually displays a different graphic in each market. Chinese version of TikTok in douyin live shopping, which achieved a record-breaking success, failed to attract users in the UK market. Germany, France, Italy and Spain plans of the feature, which was offered only to the UK in the first stage in Europe, were cancelled.
TikTok Shop, brands or TikTok phenomena It aims to encourage people to shop via live broadcast. Still, it’s suspended for both the US and Europe, at least for now. A TikTok spokesperson said they are focused on making Shop successful in the UK.
But recently in Indonesia TikTok Shop tab turned out to be tested. The introduction of a special tab for the shopping experience is also an indicator of how successful it is in the Asian market.
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