Twitter CEO Parag Agrawal explained how Twitter detects and calculates bot accounts. A detail that Agrawal gave in his statement angered Elon Musk.
Elon Musk to buy Twitter $44 billion While it had reached an agreement, it recently announced that it was suspending this agreement. This sudden decision of Musk was due to the number of spam / bots / fake accounts that Twitter officially announced. In its latest report, Twitter reported that the share of these accounts among all accounts. only 5% had declared.
Elon Musk, on the other hand, in his statement, until the calculation details that confirm this data are shared. purchase is suspended had shared. While the debate about fake accounts on Twitter continues, From Twitter CEO Parag Agrawal There was a long explanation on the subject. Agrawal drew the reaction of Musk with his statements.
Spam accounts harm Twitter
Talking about spam posts on Twitter, Agrawal said that spam harms people’s experience, thus disrupting their business. For this reason, he emphasized that they continue to work every day to minimize spam as much as possible. After explaining that spam can be a combination of humans and automation, Agrawal also explains that it is complex and difficult to detect. that they close more than 500 thousand spam accounts every day shared.
How are accounts detected, how is the number of fake accounts calculated?
Agrawal briefly explained how these accounts were detected on Twitter as follows: Human verification measures such as captcha and phone verification and continuous updating of systems and rules. The rate of spam accounts, on the other hand, is calculated by hand, that is, by a human review, on thousands of randomly selected Twitter accounts.
During this review, Agrawal noted that Twitter rules and that both public and confidential data are used stated. He stated that the last account in the examinations made with this methodology was 5%. Parag then made a controversial statement.
No one but Twitter can do the calculation
Parag, due to the combined use of both public and private data of the account in question It cannot be done outside of Twitter. shared. To this statement of Parag, a single-worded answer came from Elon Musk:
Musk then asked Parag a question:
-
So how do advertisers know what they’re getting for their money? This is essential to Twitter’s financial health.
Hard statement from Elon Musk
“While Twitter’s claim is 4x, the 20% fake/spam account rate could be much higher. My offer was conditional on Twitter’s SEC documentation being correct. Yesterday, the Twitter CEO clearly stated that it was less than 5%. refused to show proof that it was. This deal cannot move forward (until we show proof).”
RELATED NEWS
Ratio of ‘Fake’ Accounts on Twitter Revealed: 1 in 5 Accounts Are Fake
RELATED NEWS