Statement by Suwen on ‘I Have Suwen in Me’ Advertising

Suwen, a famous underwear brand, has been talked about a lot with its new advertisement; The ad had fallen into the language of social media users. Istanbul-based brand “I Have Suwen In Me” While the effects of the advertisement poster it published with the slogan of the company still continue, the company made new statements regarding the criticisms.

Suwen Assistant General Manager of Sales and Marketing put in Independent Turkish Can Wishesstated that they are closely following the social media repercussions of the advertisement in which the young actress Melisa Aslı Pamuk is the face. Stating that these developments were unexpected, Dilek said that most of the reactions to the advertisement ‘positive’ noted in that direction.

“At Suwen, we strive to make women feel comfortable, stylish and powerful”

In his statement on the subject, in the analyzes made, the returns to the advertisement 98 percent Dilek stated that it was determined that the rate was positive for the brand. “From the point of view of advertising and communication successfulWe see that we have found a catchy slogan that can be a rosewood for languages” stated as.

However, Dilek also talked about the main goal of the campaign. Noting that they try to stay away from stereotypical stereotypes, Dilek said, “Women of different body types and lifestyles to reflect together We took care” recorded as. In addition, Dilek stated that they believe that underwear category is different from outerwear as a mission. “We believe that the bra product, which we specialize in, is an important element in women’s lives. In this sense, we are firmly committed to the promise we made at the end of our commercial. As Suwen, we believe that women are comfortable, stylish and comfortable. make you feel strong we are working for” used the phrases.

Suwen will use a different version of the ‘I Have Suwen in Me’ slogan for another category

On the other hand, Dilek, unlike outerwear products, is not seen by everyone in the purchase of underwear products. different factors He stated that people play a role in the purchase of underwear, especially in cases such as getting married, going to a job interview, meeting with friends and going to the doctor. In this respect “Within these events, we have priorities such as feeling comfortable/comfortable and special, looking stylish and high quality” Using her expressions, Dilek continued her statement as follows:

“We, together with our agency Rafineri, worked on the “selfwear” positioning based on this. In the researches, interviews and analyzes we have carried out, we are surrounded by Suwen but this unwitting We found that there was a mass. In this journey of discovery, one of the most important competitive advantages that the Suwen brand provided us was its quality and recommendation score. in underwear 94 percent we have a referral score. As a result of this whole process, we decided to build our communication strategy on our slogan #içmdesuwenvar, which we believe has many meanings at the same time and whose phonetics we trust. In fact, a variant of this slogan with a different reference has recently been made. for a different category We will start using it.”