Starbucks, the world’s largest American-based coffee shop chain, announced that it will announce its web3 initiative, which hosts coffee-themed NFTs, next month.
According to Techcrunch news on August 4, Starbucks will unveil its Web3 initiative, which includes NFTs, at its “Investor Day” event next month.
Starbucks announced about 3 months ago that it will release its NFT collection. will be released this year and what the collection plans to create in the future. backbone of the digital community he said he would.
Speaking at the conference where the second quarter earnings call was discussed, Starbucks founder and interim CEO Howard Schultz made the following statements:
We are working on an “exciting” digital initiative that builds our industry-leading digital platform. We will announce the initiative, which will be entirely coffee-focused, on Investor Day.
The company announced Investor Day on September 13, 2022, in the USA’s previous statement. plans to do in Seattle. had announced.
Some reviewers say that this NFT collection is directly in the app “Starbucks Reward”. will connect to is thinking. People who own the NFT collection earn more rewards possibility is also included.