Starbucks Customers Will Be Rewarded With NFTs!

Starbucks, the world’s most famous coffee chain, NFT and Web3 took its first step into the industry officially.

Starbucksin the USA Starbucks Rewards wants to provide a new coffee experience for its members and Starbucks employees. The firm introduced the Starbucks Odyssey project today, where it will reward its regular customers with NFTs and other digital assets.

With Starbucks Odyssey, the company aims to interact more with Starbucks regulars and Starbucks employees. Starbucks customers who consistently purchase coffee will earn NFT rewards as a sign of loyalty.

Starbucks Takes on the Web3 Space

Brady Brewer, Starbucks Marketing Director and Vice President, said:

“Starbucks has always served as a third place to go between home and work for people who crave coffee. With Starbucks Odyssey, we want to show our customers the value we give them. With the project that we will integrate into the Starbucks Rewards system, our regulars will have a Web3-based experience.”

The Odyssey project will operate as a sub-branch of the existing Starbucks Rewards program.

There will be no open participation in Starbucks’ new benefits program for now. The company added an application link for the Odyssey program to the page where it made the announcement.

It is not yet known whether the project will be valid in our country.

According to the announcement, the coffee giant is offering NFTs to regulars. Polygon (MATIC) will use the infrastructure of the network.