Spotify Launches Video Feature for Podcasts

Spotify, previously allowed its resident podcast creators to upload videos. Those who wanted to use this feature had to either become a free member through Spotify for Podcasters or work in one of the partner companies. Creators could also separate streams of video and audio content. This feature is now available to all content creators.

To use the new feature, content creators Spotify for podcasters They need to go to the portal. Afterwards, they need to find content they have previously published in audio format only and press the three dots on the side. They can also add their relevant videos from the screen that opens.

Interest in video podcasts is increasing

Spotify has recently shown special interest in video podcasts, as this field emerges as a growing concept in the field of audio content. While there will be around 100 thousand video podcasts on the platform in 2023, this number has already increased this year. 250 thousand has exceeded.

According to the statement from Spotify, globally video podcast number of users watching to 170 million has reached. In addition, the number of monthly active video podcast viewers has increased by 40% compared to the same period last year. The consumption time of video content has also exceeded the consumption time of audio content.

Spotify’s VP of Podcast Products Maya Prohovnikin his statement “Video is becoming part of the global Spotify experience. Podcasters sharing their videos on our platform have grown by nearly 70% in the past year, it’s clear that video podcasts are responding to users, and the appetite for video content has increased across our core content categories on Spotify.” he said.