One of the world’s most popular digital music and podcast apps. Spotifyis preparing to break new ground in the history of the company. of the platform October as of month 172 million paid subscribers and total 381 million It has monthly active users.
Average number of members per year 20 percent The company, which managed to increase the rate of 400 million Said they needed to reach the user. Looking at the past years and the rate of increase in 2021, the probability of realizing this target is quite high.
Spotify vs YouTube Music: Which music app is better?
We compared the positive and negative aspects of Spotify and YouTube Music applications, which are popular music listening platforms, for you.
Spotify remains at the top
Spotifycontinues its claim to be the most preferred digital music platform with expected growth rates. competitors in this field Amazon Music and Apple Music, although it doesn’t regularly announce its subscriber numbers Music Ally According to the data shared by the company, the difference is wide open.
According to the data Amazon Music‘of 55 million of them There is an exceeding number of subscribers. Similarly Apple Music also 60 million has exceeded the number of users recently. Of course, although the price policies implemented by the companies are different from each other, both in fixed income and advertising income, Spotify still manages to stay in the 1st place.
Spotify has no intention of losing the lead
The Wall Street JournalAccording to , the company’s advertising revenues from podcasts are compared to total revenue this year. 10 per cent‘from 13 percentIt went out. The difference may seem small. But only in podcasts 30 percent increased revenue was achieved.
The company states that interest in podcasts is growing rapidly and that this content is available nationwide. to total consumption hour when viewed to an all-time high says it has arrived. The total number of content has also increased from 2.9 million to 3.2 million. That’s why Spotify is the number one platform for podcasts by US listeners says it is.
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