Spotify, one of the most important platforms in the world when it comes to music and podcasts, wants to appeal to more users. Continuing to work in this direction, the company took an important step. Spotify and Barcelona have signed an important partnership.
The new name of the Barcelona stadium is “Spotify Camp Nou”
Barcelona, one of the biggest football clubs in the world, is changing the name of its stadium, one of the most important temples of football, with the partnership of Spotify. The partnership, which aims to bring music and sports together, officially started today. The name of Europe’s largest stadium “Spotify Camp Nou” happened.
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Along with the partnership, the Spotify name will appear on men’s and women’s soccer jerseys for four years from the 2022/23 season, and also on both teams’ training jerseys for the next three years. Barcelona announced the partnership with the following sentences:
On Friday, July 1, FC Barcelona and Spotify’s partnership officially begins. The world’s most popular streaming audio platform becomes the Club’s Main Partner and Official Audio Streaming Partner. Starting today, the stadium bears the name Spotify Camp Nou on the grandstand façade and a new mural featuring male and female players.
Spotify explains its decision to make this partnership as bringing the football and music worlds closer together. Emphasizing the importance of merging different fields to increase global popularity, the company plans many exclusive content based on partnerships.
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