App Store and Play StoreIt has a very important place for iOS and Android users. However, a statistics showed that there is an interesting situation on the line separating the first half of the year from the second half. There is an insufficient increase in the statistics examined. Here are the details!
App Store takes the lead in app spending
According to statistics, Google Play Store store’s in-app purchases, in the first half of 2022 7.4 percent decreased. Android users for applications in this first half a total of 21.3 billion dollars spent. In the first half of 2021, this 23 billion was dollars.
While this is the case with Android users, App Storeshoppers from iOS spending by its users is approx. 65 billion dollars reached. If the total revenue of 2021 is 64.4 billion was dollars. In general, the annual increase in Play Store and App Store is 1 percent.
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Although spending in the App Store has slowed, there has not been a decrease like the Google Play Store. It is possible to show that the reason for the decreases is that users no longer spend time using their phones.
Moreover Pandemic It is thought to have an after-effect. For example, the annual increase of the Play Store will increase in the first half of 2021, when the pandemic is effective. 30 percent was at the rate. App Store revenue, on the other hand, was only 22.1 percent increased by the rate.
This shows that the Play Store has benefited more from the pandemic. In addition, this situation means that the Play Store, which has been so affected by the pandemic, in the post-pandemic period Shows why it’s experiencing a massive spending drop.
Additionally, according to the report, spending on apps in the Apple app market will exceed total spending on apps in the first half of 2022. 67.2 percentforms the . App Store spendingin the first half of this year 5.3 percent It increased. Thus, the $41.4 billion spending in the first half of 2021 rose to $43.7 billion.
So, what do you think about this subject? What do you think is the reason why the Google Play Store is so affected? Don’t forget to share your views with us in the comments!