Sony, It participated in CES 2023, which started in Las Vegas, Nevada on Thursday, January 5, with its new technologies. Sony, which will showcase its new products that change the world of premium entertainment at CES 2023, the world’s largest consumer electronics fair, held an online press conference before the fair opening on Wednesday, January 4th. Here are the details…
Sony made a show of strength with its new technologies!
Speaking at the press conference held before the fair’s opening to the public, Kenichiro Yoshida, Chairman, Chairman and CEO of Sony Group Corporationexplained that the “Kando” project, which constitutes the basic philosophy of the brand and brings together the content producers, is very important in terms of furthering Sony’s aim of “filling the world with emotion with the power of creativity and technology”.
In addition, emphasizing that the “live” sharing of time and space is the essence of entertainment and that Sony will always support the virtual world to provide live experiences with its creation and interaction technology, Yoshida said that they will also combine this unique virtual experience with the physical world in exciting ways.
Sony’s handicapped controller: Project Leonardo!
As part of the CES 2023 fair, Sony introduced the Project Leonardo controller, which is special for the disabled with limited movement.
Yoshida’s speech was accompanied by various speakers from the worlds of cinema, gaming, music, sports and mobility to discuss the growth and potential of entertainment through technology.
Emphasizing the “Moving People Forward” theme at the fairground, Sony focuses on works that excite people and expand their worlds of entertainment by bringing together specially developed technologies and initiatives in the metaverse, mobility and other fields with content producers.
Reflecting the environmental approach of Sony, which focuses on sustainability and recycling, some of the panels in the stand consist of a special paper called “Original Blended Material” developed by Sony. Original Blended Material is an environmentally friendly paper material made from bamboo, sugarcane and post-consumer recycled paper and sourced. In addition, Sony aims to reduce its environmental impact and waste materials by reusing the curtains used in its previous organizations and by making use of rental materials.
Highlights from the Sony booth at CES 2023
STAR SPHERE; It is a project that aims to explore “space perspectives” in order to bring space closer to everyone and to provide an opportunity to think about global environmental and social issues. At the fair, Sony draws attention to the experimental photography from space that it plans to present in the future with the STAR SPHERE project, and presents the simulator “Space Shooting Lab” developed within this scope and the model of the nano-satellite equipped with Sony camera equipment to the visitors.
- Technology for Content Creators
Sony supports many production activities to be close to all digital projects, from top content producers to future content producers. A wide range of digital cinema cameras such as VENICE 2, which offers technological solutions to content producers in every aspect, full-frame mirrorless camera Alpha™ series, VLOGCAM series, professional drone Airpeak, Xperia™ smartphones and Creators’ Cloud, a cloud-based media production platform, at the booth. video production solutions are on display.
Sony also offers high-quality audio experience through microphones and headphones for professionals and general content producers.
- Virtual Fan Engagement
Sony is performing a proof-of-concept with English Premier League football club Manchester City. It aims to bring to life the next generation virtual fan communities and interaction created by the combination of physical and virtual in order to excite and interact with both new and existing sports fans.
At the stand, visitors experience a new fan experience by transporting Manchester City’s home stadium, Etihad Stadium, into the metaverse universe. Fans can express their feelings and passion for the team by creating their own customizable avatars on their smartphones. It is also aimed to be present in the arena with various enhancements to increase engagement in the future, as well as connecting millions of fans around the world with each other.
- New Sports Fan Experiences Built From Live Sports Data
New data-driven sports fan experiences that take visitors on a unique sports journey, from the creation of real-time virtual content by collecting data from the field to the presentation of this content to fans on various platforms, are introduced at the fair.
Co-developed by Sony Group companies Hawk-Eye Innovations (“Hawk-Eye”), Beyond Sports and Pulselive, this cutting-edge technology observes Sony’s revolutionary ability for sports businesses to collect, visualize, present and make live action data interactive. lays it out.
- Portable Volumetric Capture
Sony is demonstrating at CES with its new Portable Volumetric Capture technology, prototyping a new system capable of capturing and distributing animated 3D reconstructions of people, objects and places in low latency. The system only needs seven sensors, allowing it to be quickly installed anywhere and meeting the demand for live 3D video distribution. The booth allows visitors to experience a 360-degree view of Manchester City players and spectators displayed in a 3D metaverse space via tablets and Sony’s Spatial Reality Displays.
- Spatial Reality Display: New Prototype with Large 27-inch Display
At CES 2023, Sony is unveiling the 27-inch prototype of its Spatial Reality Display (SR Display), which recreates the real world with 3D spatial images. With its larger screen format, this product enables the display of life-size objects for more realistic re-creation of medical images and product designs. SR Display at the booth brings 3D computer graphics to the virtual environment with applications in various fields such as architecture and computer-aided designs, as well as point cloud data studied as VR (virtual reality) and AR (augmented reality). In addition, Hawk-Eye’s live sports data and multi-view videos created by virtual characters can now be reproduced on the SR Display as a new style of entertainment.
- Pre-Visualization Supported by “mocopi”
Pre-visualization technology is experienced at the booth using Sony’s mobile motion capture system “mocopi”. This technology allows content producers to control camera footage and character positions with VFX* editing in pre-production. A real-time synchronized CG model of a performing model can be seen on the display screen by wearing the “mocopi” device in the experience area. With this technology, Sony allows creators to simulate production at an early stage, helping to improve the quality of their work and provide a streamlined production workflow.
Sony introduces PlayStation VR2 (PS VR2), the next generation virtual reality headset for PlayStation 5 (PS5) that delivers an immersive gaming experience like never before. PS VR2 has some key features such as headset feedback, eye tracking, 3D Audio and adaptive triggers via PS VR2 Sense Technology, as well as tactile feedback from the PS VR2 Sense Controller. In addition to the PS5 accessories to be introduced at the stand, certain PS VR2 and PS5 games can also be tested.