Social Media Turned Out to Affect Our Decision-Making

Social media use effects on the human brain A new research has been done on The research conducted under the leadership of Matthew Pittman, who continues his studies at the University of Tennessee in the USA and also writes an article for Gizmodo, found that social media tires people and influence their decisions revealed.

Within the scope of the research, a group of social media users between the ages of 18-65, 3 different groups separated. The first group saw only one ad. The second group encountered another advertisement after memorizing a 9-digit number. The third group saw another ad after just browsing Instagram for 30 seconds. These ads, respectively, food, ice cream and coffee was about.

Brain manipulated for 30 seconds with Instagram posts made buying decision faster

The researchers manipulated the number of likes in the advertisements they showed to the subjects. The numbers here are completely random. One ad had hundreds of likes, while another ad had tens of thousands of likes. The review was done before 30 seconds of Instagram usersrevealed that they want to buy more products in advertisements with more likes and comments. Moreover, when the participants in the other groups were asked why they wanted to buy the products in the advertisements they saw, logical answers were received. Users who decide to buy after using Instagram are generally only one-word, meaningless answers they gave. In other words, users who bought the product because they saw it on social media could not explain why they bought that product.

Matthew Pittman states that this is due to the fact that each post on social networks such as Instagram contains a completely different topic. Here’s why the brain constantly sees content in different categories and tries to understand them one by one. to feel tired it causes. As a natural consequence of this, the brain cannot focus. However, there is only one exception to this. So much about the advertisement seen a past experience If so, the decision will be more consistent.