Where is the future of marketing heading? What awaits consumers in a rapidly changing world with the introduction of artificial intelligence? All your questions about the world of marketing will be answered at SMARTIES NEXT!, held at Swissotel The Bosphorus on December 11th! He will find the answer at the CONFERENCE.
SMARTIES NEXT! The conference is starting!
Organized by MMA TURKEY, which has more than 800 members worldwide and brings together brands, agencies, publishers and technology distributors, SMARTIES NEXT will discuss creativity and innovation in the field of modern marketing. CONFERENCE is hosting its latest marketing event of the year at Swissotel The Bosphorus on December 11, 2023.
At the event, leading executives and opinion leaders from the most curious leading companies in the marketing world, such as Meta, Snap, Unilever, Mastercard, HyperIn, will discuss every aspect of modern marketing in more than 20 sessions and panels.
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Biren Technology recently announced that they have secured an investment of 2 billion Yen (approximately USD 280 million).
At SMARTIES NEXT!, where we will talk about fintech and martech in detail, the revolution created by artificial intelligence in banking processes will be discussed in panels with the participation of Akbank, Garanti BBVA and Yapı Kredi representatives.
Mastercard’s “NEXT! In the “in Personalization” session, we will learn how Mastercard uses data and technology for precise targeting. NEOHUB and Netmera describe the use of artificial intelligence in martech and fintech applications as “NEXT! in AI Shaped Martech & Fintech” session.
Dr. is the founder and director of the AI Ethics Lab, which provides consultancy to institutions such as Interpol and the United Nations in the USA. Cansu Canca explains the ethical issues that are vital to shape the future responsibly, Unilever DACH Region Nutrition Group General Manager, Jochanan Senf, the shining star of the FMCG world, the use and advantages of new technology tools; The development of artificial intelligence in the retail sector and the experiences he has gained in his own business, Goetz Trillhaas, Snap DACH Regional Manager, how artificial intelligence technologies transform marketing campaigns, Markus Porvari, the founder of Hyperln Inc., which produces solutions for shopping malls in many countries of the world, talked about augmented reality and other technologies used in retail real estate. will explain new technological solutions. Sait Tunç Günbey, CEO of Turkish artificial intelligence platform Cypien AI, and Mert Tuna Yılmaz, CTO, will share economic and ecological sustainability in digital transformation with the participants.
MMA Germany Chairman of the Board Mark Wächter, Snap Dach Region Manager Goetz Trillhaas, Unilever Dach Region Nutrition Group General Manager Jochanan Senf and MMA Germany Country Manager Elvin Altun Noyan discussed the customer interaction of augmented reality (AR), virtual reality (VR) and other advanced technologies. They will discuss how it increases and supports immersive brand experiences in the “Augmented Marketer” panel.
Drawing attention with his work on sustainability in digital transformation, he is the Director of AU Inova Lab and also all SMARTIES NEXT! Assoc. Prof., who also moderated the CONFERENCE. Dr. The speakers of the “Ethics and Law in Artificial Intelligence” panel, moderated by Dicle Yurdakul, are AI Ethics Lab. Founder and Director Dr. Cansu Canca, Baysal Sezgin Law Firm Partner Atty.Özlem Sezgin and Galatasaray University Faculty Member, Journalist-Writer Dr. It will be Özgür Mumcu.
The impact of artificial intelligence and influencer marketing is also among the topics to be examined. Serhat Demir and Uberküloz, aka Berk Keklik, will share how they use artificial intelligence in this field and their thoughts on where it will go in the future at SMARTIES NEXT!.
On the evening of the same day, the awards will find their owners at the “SMARTIES AWARDS 23”, where innovative, creative, successful modern marketing campaigns and projects of the September 2022 – September 2023 period will participate. Detailed information and free invitation can be obtained from www.mmaturkey.org or MMA Turkey social media accounts.