Samsung Electronics America is an Ethereum-based virtual reality platform. Decentraland (MANA) He entered the world of metaverse by opening his first store in cooperation with.
The electronics giant has opened a virtual version of its flagship 837 physical store in Decentraland, one of the South Korean giant’s largest stores. The physical store is located at 837 Washington Street in New York City’s Meatpacking District in Manhattan. The Samsung 837X virtual store will be open in Decentraland for a limited time.
Samsung #837X, an immersive digital world for fans. this new #metaverse connects #technology with culture as users can complete quests for exclusive #NFTs and a live mixed-reality launch party #CES2022 Learn more: https://t.co/UaJms8Ol9u pic.twitter.com/59fJunrMye
— Samsung US Newsroom (@SamsungNewsUS) January 6, 2022
Samsung, in a statement they made on Thursday, on the cooperation; “This is one of the largest land purchases for a brand in Decentraland history,” he commented.
Samsung 837X store, “Connectivity Theater and Sustainability Forest” through digital adventures and “Customization Stage”will also present a musical celebration.
Connectivity Theater will showcase Samsung’s news from the Consumer Electronics Show (CES), which starts on January 5 and runs until January 8. The Sustainability Forest will allow guests to have a legendary experience through millions of digital trees.
Samsung also plants trees in the real world. The South Korean giant’s American subsidiary aims to combat climate change by planting two million mangrove trees in Madagascar, an island nation in East Africa, and has partnered with Cardano-based climate restoration platform Veritree to that end.
Veritree allows users 15 or more to receive a limited number of tree tokens. Cardano (ADA) operates a “Cardano Forest” where it can donate tokens. Veritree then plants a tree on behalf of users for each modified ADA. According to Veritree, tree tokens can be used for limited edition trees and NFT digital art.
At Samsung’s 837X store Customization Stage As for, guests will be able to experience a mixed reality live dance party hosted by DJ Gamma Vibes from the physical Samsung 837 store.
Guests will also be invited to participate in missions leading to 837X NFT badges and one of three limited edition wearables. Winners will be announced on January 7th.
Michelle Crossan-Matos, senior vice president of corporate marketing and communications at Samsung Electronics America, commented on the collaboration:
“The Metaverse enables us to go beyond physical and spatial boundaries to create unique virtual experiences that could not otherwise happen. Innovation is in our DNA and we can’t wait for you all to explore this evolving virtual world.”
While the Samsung 837X store will only be open in Decentraland for a limited time, the company plans to further expand such experiences throughout the year.
Samsung seems to be betting big on NFTs and the metaverse this year. Earlier this week, the company announced that its new smart TVs will allow users to purchase NFT. It is known to be an investor in several NFT startups, including Samsung’s venture unit Samsung Next, Sky Mavis (creator of Axie Infinity), Dapper Labs, and Forte.
Although the market was in a bloodbath, Decentraland, one of the most popular metaverse coins after the announcement of this big news, has climbed from its previous price of $2.73 to reach $3.42, which is an impressive increase of about 25 percent despite the market condition. .
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