Dusseldorf Trend changes, recessions, economic upheavals: the list of factors that can hit companies hard is long. How do companies not only survive crises, but at best even emerge stronger from them?
“At the moment it is very, very important for companies to deal with sharply rising prices,” explains Handelsblatt stock analyst Ulf Sommer in the current episode of Today Extended. “This is a problem that we didn’t even know about for two decades,” says Sommer.
A so-called moat could help here. The examples of success included above all companies with a longer company history such as Coca-Cola and Apple, but also LVMH, the conglomerate of many luxury brands.
But neither the age of a company nor great economic success are per se guarantors for shares that are secure in the long term. Investors should watch out for certain warning signs.
More: The Older the Better – These stocks will survive any crash.
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