Shiba Inu lead developer Shytoshi Kusama announced in a new blog post that it has partnered with an Italian fast-food restaurant called Welly’s.
SHIB X WELLY (.@wellyfriends)! Exceptional Shib Branded Fast Food available NOW, Shib Ecosystem integration, Global Store Expansion and our first bold step into “in-real-life” products all explained in this medium! Don’t eat like a clown, eat WELL. https://t.co/jgs4pWQNHw
— Shytoshi Kusama™ (@ShytoshiKusama) February 2, 2022
Kusama announced the opening of Welly’s, a one-of-a-kind SHIB-themed restaurant. The fast-food chain will be powered by the community and run on blockchain technology. In its first attempt to reach people in “real life,” the team aims to expand the fast-food chain globally. The partnership will bring the Shiba Inu to the mainstream, connecting the platform to people around the world with healthy and delicious SHIB-branded food.
The week after Welly’s signed the partnership documents, it has already undergone a complete rebrand, making the Shiba Inu dog its new mascot and adopting a new slogan alluding to Ryoshi, the anonymous creator of the meme coin. In addition, the menu and marketing strategy were revised.
The SHIB cryptocurrency will be used as a means of payment in the store and rival meme cryptocurrency Dogecoin will also be accepted as a possible payment option.
🍔 SHIB x WELLY’s 🥬#ShibArmy join us in welcoming @wellyfriendsour newest partnerSHIB!#ShibFoodie #ShibWellys #partnership #Shib pic.twitter.com/eP694uz6Ye
— Shib (@Shibtoken) February 2, 2022
Kusama claims the little-known restaurant is known for its “extremely fine dining.” The restaurant will only have healthy food options:
“Welly’s is a ‘burger restaurant’, but we know how important it is to have vegetarian, vegan and ‘healthy’ fast food options. With the opening of our flagship store, we will offer more options to meet these needs.”
The developers also came up with the idea of using Shibarium, an as yet unreleased layer-2 solution, to implement blockchain-based food tracking.
Although currently only has one store in Naples, the team plans to expand globally and rejects the idea of partnerships with “massive central conglomerates”. While some may see their latest collaboration as a gimmick, the team insists it’s long-term.
SHIB’s partnership with Welly’s will result in a new hyper-quality fast blockchain-based fast food chain. The team found that not only can good food buy, but customers can “burn” SHIB with their purchases.
According to the team, customers will not only be able to buy good food, but also ‘burn’ the SHIB with their purchase. The burn mechanism will be implemented soon and more details about it will emerge soon.
Welly’s participation in the Shiba Inu ecosystem will take place in “real life”, not on social media, unlike what has happened so far. This partnership will enable the average person to understand what a Shiba Inu is, what it means and what it stands for. Reaching a wider and more diverse audience will increase their expectations for the meme coin, allowing it to continue to be a dominant force in the market.
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