Meta announced that the amount of time users spend on Instagram has increased by 24% thanks to Reels. On the other hand, it was also stated that Reels shares have doubled in the last six months.
Meta, which includes worldwide popular applications such as Instagram, WhatsApp and Facebook, shared its earnings report for the first three months of 2023. The company ended the downward trend of the last three quarters by reporting a 3% year-on-year increase in revenues.
CEO Mark Zuckerberg said that the biggest role in this increase is Instagram’s TikTok-like short video service “reels” he stated. Also, Reels has been on Instagram since she came out. important time spent He also stated that there was an increase.
Time spent on Instagram increased by 24% thanks to Reels
According to Zuckerberg, since the introduction of the Reels feature with artificial intelligence-supported content recommendations, the time spent by users on Instagram has decreased. increased by 24% stated. The billionaire CEO added that their investments in recommendations and ranking systems contributed greatly to this success.
The famous businessman also made statements about how much attention Reels videos have attracted. According to Zuckerberg, users More than 2 billion times a day such videos sharing. This is the last double in six months indicates an increase. On the other hand, Meta CFO Susan Li also stated that they are very pleased with Reels’ contribution to the platform and that people value the short video format.
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Source :
https://techcrunch.com/2023/04/26/meta-says-time-spent-on-instagram-grew-24-thanks-to-tiktok-style-ai-reel-recommendations/