Apple cannot avoid being ridiculed by rival companies, especially because it introduces some features to the industry late.
One of the first companies that come to mind when it comes to smartphones AppleNaturally, it is in constant competition with other technology giants. These giants, who want to attract users to their own fields, use internet, which is one of the effective ways to reach users. ads prefers.
Apple, which launched the iPhone 15, also resorted to this path and became the focus of other companies. us too Including the iPhone 15 and past references We compiled the debates between Apple and other giants.
RIM shot an apple in its new BlackBerry commercial.
As you will see in this video, a blackberry hits an apple right in the middle and shatters the apple. The video in question “Nothing can touch it” well “Nothing can touch it.It ends with a slogan like “.
As you will notice, the black object that smashed the apple blackberryThe symbol of is a blackberry, and it can be easily understood that the apple with a single leaf on it is Apple’s logo.
At the end of the same video, we can see Apple’s answer. Apple responded with a video in which the blackberry couldn’t split the apple in half and only the blackberry fell apart. At the end of the video “Simple facts” well “simple factsThere is a slogan:
Will technology giants always bicker? This time, the target of an ‘apple juice’ brand was Apple.
based in Denmark Carlsberg Somersby under the umbrella of the Group The apple juice brand called has released a commercial referencing Apple. In the advertisement, which is supposedly set in an Apple sales store, Apple salespeople in blue t-shirts are referred to in green t-shirts; from apple juice, “wireless, download, interface” “wireless, download, interface” It is mentioned using technology terms such as.
Asus made fun of Apple’s sales policies.
https://www.youtube.com/watch?v=On_F0pwgQKw
asus in its advertisement; The new product is no different from the previous model and is sold more expensively only because some keys are missing on the keyboard (New macbook and refers to the Apple USB-C Digital AV Multi-Port Adapter.)
BoomBookHe emphasizes that ‘goes very well with coffee’ and refers to those who use MacBooks at Starbucks. In addition to all these references, other references to the iPhone cases and Apple Pencil that Apple sells at high prices are included in this commercial.
Samsung removed its Apple-referenced ad called Growing Up after reactions.
In November 2017, Samsung said “growing up” (Grow) in the advertisement published with the title iPhones Inability to charge while using headphones has been the main subject of criticism. However, it was quite ironic that the headphone jack was removed in order to provide a longer battery performance by increasing the battery size in the new Galaxy Note family.
Faced with negative comments from users on this issue, the company soon published its advertisement titled “Growing Up”, published in 2017, on Samsung Mobile USA, which has 1.8 million subscribers, and the official Samsung Mobile USA, which has 3.8 million subscribers. Removed from YouTube channel.
Microsoft made a reference to Apple with its Surface Go advertisement.
Microsoft published by Surface Go The themed commercial suddenly became a trending topic all over the world. In that commercial that everyone is talking about, a little girl enters a technology store with her grandmother.
Later, the little girl in the advertisement calls out to her grandmother; “Grandma, don’t buy me an iPad, She was beautiful when she was 6 years old But I’m 10 years old now. I have big dreams now, so I need a real computer.” he sings the phrases, and the commercial ends at this point.
Samsung in its On the Fence commercial: “Switch to Apple, you fit in.” It remained on the agenda for a while with its posting.
https://www.youtube.com/watch?v=pYd0uLN9A7U
Samsung, which targeted Apple’s use of notches on its phones in its previous advertisements, has released a new advertising video. On the Fence Apple in the commercial called foldable phone While it was mocked for not being able to enter the market yet, references were made about the company’s inability to adapt to new technologies.
In the advertising video, a group consisting of iPhone users and Samsung users There are two different parts. A user on the Apple side wants to switch to Samsung’s side due to the lack of foldable phones. Other iPhone users in the video tell the person who wants to cross to the other side not to cross, but to wait for foldable models to arrive at Apple.
The person who wants to cross the street “It’s already on that side. Why should I wait? he answers. iPhone users responded to this by saying, “That’s what we do, wait.” he answers.
Google launched a campaign to convince its rival: #GetTheMessage
Google introduced the Android systems it owns years ago.R.C.S.He introduced the messaging system called ”. RCS is popular among Android users just like Apple. iMessage Like the service, it allowed sending multimedia while sending messages. Google has been calling Apple for years and asking them to switch to this system as well. However, Apple management never responded positively to this offer.
Unable to convince Apple despite persistent calls, Google launched a campaign to convince its rival. “#GetTheMessageIn this campaign called “, references were made to Apple.
Then Google released all the source codes of the RCS protocol. He released it in the middle of Las Vegas. The codes flowing on a billboard were a new appeal to Apple. Wanting to respond to claims that Apple’s previous rejection of the RCS system was due to “users’ security concerns”, Google tried to prove how transparent it is with the codes it reflects on the dashboard.
A billboard challenging Apple from Timex, one of the important names in the watch world!
- “Know the time before you see you have 1,249 unanswered emails.“
timex, attracted attention with its new watch model, which it promoted on a billboard in New York City. The advertising campaign provides a simple reminder to its users through visuals and messages, allowing them to know the time without ignoring unanswered emails.
The switch from Lightning port to USB-C port in iPhone 15 models attracted a lot of attention. As a result, Apple became a laughing stock in the smartphone world.
Samsung, Xiaomi, OnePlus and Nokia; X He shared posts about Apple’s transition to USB-C on his (Twitter) accounts.
Samsung, in his post, described Tim Cook’s USB-C port as “One more thing!” He stated that it should be promoted with the slogan. Apple usually uses this when it makes a major innovation.
OnePlus Apple’s transition was not left unanswered. Regarding the issue, the company shared a post stating that its flagships had a USB-C connector 8 years ago. With this post, he made fun of Apple’s new transition to this port.
Xiaomi He made a different reference to the camera resolution. In his post, he reminded that his first device with a 48 megapixel camera was Redmi Note 15. He also stated that camera resolution does not reflect the shooting quality.
nokia compared the iPhone 15 with the Nokia G42 5G. Company; He shared a post in which he highlighted the G42 5G model, which has a 50 MP camera, 6GB of RAM and is cheaper than the iPhone 15. In addition, he also mentioned the phone’s battery in the post.
The references to Apple were like this. In your opinion, other brands to Apple Is he referring from the right place? Are the answers given by Apple sufficient?
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