Portuma, Turkey’s first in-game advertising company, provides games, in-game advertising and in-game advertisements.
introduced its ecosystem of economy. The launch took place on October 5, Dedeman Istanbul
It took place at the Hotel with the participation of more than 500 people. From the world of gaming, advertising and blockchain
Ece Üner was the host of the event attended by many people.
At the event where Serdar Kuzuloğlu made the opening speech, “The Future of the Gaming Industry:
The panel titled “Innovative Income Sources and Strategic Thinking” was moderated by egirişim.
founder Hilmi Öğütcü, panelists Happy Crab Game Studio founder Havva
Nur Solhan and Axell Studio game director Faruk Özşahin.
The processes and advantages of game companies integrating into Portuma are discussed.
After the panel, advertising infrastructure providers were invited to the stage to hold a conversation.
was done. Adbreak managing partner Süleyman Karadeniz, Adsyield founder and director Oğuzhan
Çakır, Admatic operations director Cenk Türkoğlu “From the Perspective of Advertising Providers
They came together in the panel titled “The Future of Advertising and the Interpretation of Data”.
The event continued with advertisers’ panels. ‘Brands’ Introspection to the In-Game World
In the panel titled “Integration and Search for New Media”, Havas Istanbul CEO Cüneyt
Filiz Dağ, founder of Devrim and Digital Renaissance, took part. Panelists talk about brands’ new media
Referring to their search, he mentioned that they have been following the blockchain industry for many years.
Panelists of the panel titled ‘Technology, Games and Advertising: Academic Perspectives’; Bahcesehir
University Digital Game Design Department Head and Bug Lab founder Prof. Dr. Trust
Çatak, Trakya Technopark General Manager Associate Professor Özgür Özdemir and Game Factory
While the founder is Murat Kahraman, the panel was moderated by the Turkish Gaming Association.
Tansu Kendirli took over the chairmanship.
The last panel of the launch, ”The World of the Future; Web3 Games and Blockchain Technology”
In the interview titled Gate.io Operations Director Kutluhan Akçın, Yula Labs CEO Yasemin
Güleçyüz, Bzetmex CEO Erdoğan Turan and PlayStation/Axell Studio Senior Game
Developer Ataberk Ateş took part.
Ozan Emrah Ünal, the founder of Portuma, made an in-game advertisement in his presentation at the event.
He talked about the market size of his sector and shared his goals. Ünal, until the end of 2024
While stating that it aims to gain a 5 percent share in the in-game advertising market,
He emphasized his goal of creating a technology leader from Turkey.
The launch also attracted attention with its entertaining experience areas. Positioned in the foyer area
formula vehicle allows participants to experience racing by wearing VR glasses and
It allowed him to explore advertising areas.
He attracted the attention of the whole hall with his speech titled “Understanding Tomorrow, Being Ready for Tomorrow”.
Emin Çapa also hosted the closing. Ozan talking about the Portuma Launch
Emrah Ünal said, “This launch event is a great opportunity to share our technology that we have been working on for a long time.
provided the opportunity. “We would like to thank our participants for sharing this great day with us.”
said.
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