The social media platforms that most watch and share our user data were researched. In the research, it was pointed out that it is unclear where our shared data is going.
Although most of us are not aware of and care about social media platforms, many personal dataThey are enormous sources of information in which our data is stored. Considering that one of the main income sources of social media resources is advertising revenue, this means that user data is very important and it is more important to protect this data. carefully It means we have to be.
In this regard, a mobile marketing company that conducts research on social media platforms also found out how much the said platforms are about user data. ‘sensitive’ examined it. In the research, which reveals how much user data social media platforms collect, two extremely popular social media platforms came to the fore.
Social media platforms that collect the most personal user data: YouTube and TikTok
URL Genius A research was conducted on 10 different social media applications by using the “Save application activity” feature in Apple’s iOS by mobile marketing company named. Within the scope of the research, it was examined how many different areas monitor a user’s activity on YouTube, TikTok, Twitter, Telegram, LinkedIn, Instagram, Facebook, Snapchat and Messenger.
According to the research, with 14 network connections YouTube and TikTok, It is one of the social media platforms that collects the most user data. This number stands out as 6 network connections on average on other platforms.
Accordingly, YouTube, owned by Google, monitors users’ personal data such as online search history and location, and this data is relevant to the person. ads used for purposes such as presenting. On the other hand, TikTok, owned by the Chinese technology giant ByteDance, is an invisible code snippets usually found on many websites. third party trackerIt allows users to collect user data.
These third-party trackers collect information about users’ browsing histories and send the information they obtain to other companies for advertising purposes. If the same type of third-party trackers are found on more than one site, after a certain period of time, more information about users can be found. consistent and a complete profile possible to create.
In addition, third-party trackers also help learn who is monitoring user data and what information has been compromised. impossible makes it. In addition, with third-party trackers, it is possible to track a user’s activity even if he or she has left the application.
Unclear how our data is used
According to the research, 10 of YouTube’s viewers, first party network connections. This means that the platform tracks users’ activities for their own purposes. So YouTube allows obscure outsiders to collect information by monitoring user activity. On TikTok, there are 14 network connections. 13 of them It is stated that it is a third party.
TikTok has previously provided some personal user information. to servers located in China It was also put quite a lot because of the allegations it conveyed; It was criticized a lot, especially because it was not known how the data of young users was collected and what it was used for.
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How user data is used uncertain The authors of the report, which noted that“Consumers currently cannot see what data is shared with third-party networks or how their data will be used” saves as.