Phone Shipment Declines Worldwide

During the past two years, many crises around the world have affected purchasing power and technological seriously affected the production and sales of the device. One of the products that could not get away with this effect was telephones. With the chip crisis, the pandemic, and inflation, which has had its effect both in our country and in the world, albeit at different rates, phone shipments of all major manufacturers decreased day by day.

A new report published by International Data Corporation has revealed that this trend continues in 2022 and will not change until a possible minor ‘recovery’ in 2023. In the report, four of the world’s top 5 phone manufacturers The steady decline of phone shipments was noted. Apple is the only brand that experienced an increase in shipments in the third quarter of the year.

Samsung is the brand that ships the most phones

Samsung, Apple, Xiaomi, vivo and Oppo are among the top five brands in the report, respectively. only Apple made more phone shipments compared to the same period last year. Of course, at this point, the release of the new iPhone 14 series at this time of the year may also have an impact.

However, despite this, Apple could not dethrone Samsung. Samsung ranks first in the smartphone market with 21.2% Apple followed with 17.2%. Worldwide smartphone shipments fell 9.7% year-on-year to just under 302 million units in the third quarter of 2022. This figure has been on a downward trend for about 1.5 years.

The shipment numbers of the manufacturers in the last three months are as follows;

• Samsung: 64 million, 69.5 million in the same period of the previous year
• Apple: 51.9 million in the same period of the previous year 51.1 million
• Xiaomi: 40.5 million in the same period of the previous year 44.3 million
• vivo: 25.9 million 33.3 million in the same period of the previous year
• Oppo: 25.8 million 33.2 million in the same period of the previous year

As can be seen in the list, the brands experiencing the highest low rates are vivo and Oppo. in both brands a shipment drop of about 8 million units there is.

So, while phones have become an integral part of our lives, how is it that the world’s giants are shipping fewer phones every day?

In fact, we talked about some developments in the last two years in the introduction. Many reasons such as inflation, pandemic, chip crisis was effective in this regard. However, according to some experts, the fact that technological products, especially smartphones, are becoming more durable also has a share in this.

If you remember smartphone manufacturers ‘conscious slowdowns’ He was heavily punished for it. Moreover, the penalties are still coming. This pressure will have worked a little, especially since the flagship phones have a longer lifespan. Of course, unfortunately it is not possible to say this for every phone.

Another point is that the perception of consumption and ‘fashion’ in this regard has reached some satisfaction. Phones have become an indispensable part of life and over the years, rather than a product that can be purchased, which changes with trends every year. It has turned into a need called ‘how much I use is profit’. On top of that, increasing inflation and ‘extremely expensive’ phones seen in many places, including our country, started to affect our purchasing decisions.

For example, instead of a new phone in our country interest in second-hand refurbished phones It increased. In fact, many ‘big sellers’ concentrated on selling these refurbished phones. Renewal centers were opened, and criteria such as TSE certificate came into play in the renovation works implemented as a state-supported project.

However, experts are hopeful for 2023 despite everything. When we say hopeful, of course, we are talking about hope for companies. According to experts In 2023, this bad trend for companies’ shipments will end. and there will be growth, albeit slowly.