Dusseldorf The times of the pandemic have brought enormous growth to digital marketplaces: While stationary retail was suffering from the strict health regulations, people around the world were able to go shopping from the comfort of their own couch.
Above all, the large and well-known addresses in online trading benefited – led by the market leader Amazon. However, the current reluctance to buy on the part of many consumers is not leaving e-commerce providers unaffected.
Size counts: This applies in particular to online trading. The well-known providers in the industry skim off most of the sales, so newcomers have it difficult to gain a foothold at all.
In addition to clothing, which is the frontrunner, it is above all everyday necessities that are sold via the digital marketplaces: from garden hoses to computer screens to cosmetics – the range is huge.
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More: Sales in German e-commerce continue to fall – less spending on furniture and decoration
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