Known for its TWS earphones until last year, Nothing made a strong entry into the Android market with the Phone (1) smartphone it introduced this year. Especially due to the design and affordable price of the device, it reached a record number of sales in less than 6 months.
Nothing Phone (1) has passed the 500 thousand mark!
According to the latest sales data released by Nothing, the company managed to sell 500 thousand units in the first 5 months after launching its new smartphones. In addition, more than 600 thousand Ear (1) and Ear (Stick) TWS earphones were sold in 2022.
In this way, the company’s revenue, which was 25 million dollars in 2021, increased 10 times in 2022 to 250 million dollars. If we consider the 1-year return of phone sales alone, it is stated that in July of next year, it may exceed the threshold of 500 million dollars.
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When compared to other brands and best-selling Android smartphones, 500 thousand sales in half of the year may seem low. However, the company’s momentum and increase in revenue made a big impact on the investor side.
Of course, if the company’s second phone, Nothing Phone (2), starts to be sold in new countries in the Middle East and Asian markets, as expected in the global market, after the promotional event in the summer, the company’s revenue can double once again.
Because Nothing stands out with a price tag of 399 pounds in the UK, 469 euros in Europe and 470 dollars in the USA, that is, with a tag half the size of the flagships. Moreover, the only thing that can be shown as a minus according to the flagships of the device is the processor it uses.
Nothing Phone (1) features
- Processor: Snapdragon 778G+
- GPU: Adreno 642L
- Screen: 6.55 inch, FHD+, 120Hz, AMOLED panel
- Battery: 4,500 mAh, 33W fast charging-15W wireless charging
- RAM: 8GB/ 12GB
- Storage: 128GB/256GB
- Camera: 50 Megapixel 1/1.56 inch Sony IMX766 sensor f1.88 / 50 Megapixel 1/2.76 inch sensor f2.2
- OS: Android 12 / Nothing OS 1.0.2
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