Finland-based technology giant Nokia announced that it changed its logo as part of its efforts to renew its brand identity. With this change, the company’s 60-year-old iconic logo is history.
Nokia, one of the world’s most established technology companies, announced today that it will make a significant change in its brand identity. For the first time in 60 years, the company changed its logo announced.
Introducing its completely renewed logo, the company announced this change. growth targets made as part of it. The logo change was announced at the Mobile World Congress (MWC), which started today in Barcelona and will continue until March 2.
Here is Nokia’s new logo
The new logo, which can be described as simple but striking and modern, creates the word ‘NOKIA’ with the use of five different shapes. In addition, it is widely known all over the world iconic dark blue It can also be seen that its use has been abandoned.
CEO Pekka Lundmark told Reuters about this logo change that represents the company’s transformation. ‘business technology’ He said they were a company.
The 59-year-old businessman, who took office in 2020, had set new strategies for the company, which was in a difficult period as soon as he took office. Lundmark, also last year They recorded 21% growth and added that they plan to increase this as soon as possible.
In an interview with Bloomberg, Lundmark said, “In most people’s minds, we’re still a successful phone unbranded; but that’s not what Nokia is aiming for. Launching a new brand focused on networks and industrial digitization we want” used the phrases. Looking to do business where only global leadership can be seen, Nokia’s main purpose right now is to sell equipment to other businesses.
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Source :
https://www.reuters.com/technology/nokia-changes-iconic-logo-signal-strategy-shift-2023-02-26/