Nike, the world’s largest sports goods manufacturer, introduced its platform called .Swoosh as part of its metaverse moves. This platform will allow users to purchase products such as virtual shoes.
Investments in the metaverse, which is expected to shape the internet of the future, continue unabated. So much so that not only technology giants but also big companies from other sectors participate in the moves in this regard. One of the world’s largest sports accessory brands. Nike was one of them.
The US-based giant company has officially announced that it has entered the NFT and metaverse business in the past months. The brand, which plans to sell virtual products in virtual stores, took the first step in this regard by purchasing RFKT Studios, which is known for producing NFT shoes. Now, Nike has expanded its moves on the metaverse and announced that it has opened a virtual store and sales platform.
Nike has established a platform where you can buy virtual shoes
The company, which is in a leading position in its field, has launched the new platform. .Swoosh He said he was given a name. According to the statements, Nike’s products such as virtual shoes will be found on this platform. The giant brand adds that with this move, users can collaborate with designers, access special events and profit from sales, while adding that it aims to create a strong Web3 community.
In addition, it is stated that Nike virtual products can be sold on the new platform. Ron Faris, the head of Virtual Studios, the company’s department on this subject, also uses the following statements on the subject: “The platform will enable our community to create the future with us. Here are Nike’s virtual products you can collect or sell. You can also participate in real-life events with the virtual products you create.” In addition, Faris states that competitions will be held on the platform in the future, and the winners can create products together with the designers. It is added that these people can earn money from the sale of products.
Nike’s virtual goods may soon be coming to games
A virtual shoe produced by RTFKT
In addition, it is reported that the virtual goods sold can be dressed in RTFKT’s avatars. Faris aims to introduce virtual Nike products in the future. video games He states that he is not planning to make wearables in places like this. So you will understand, soon, just like in real life, our characters in the virtual world will be able to wear the products of such brands. It is also stated by the company that sales will not be started immediately, the process will be slow, because people need to be educated about the metaverse.
Nike bought it late last year when creating the .Swoosh. RFKT worked with. This work led to the creation of virtual versions of Nike’s popular products. According to the statements, the platform is currently in beta phase. This means that it is not fully available, and will be available to selected users in the coming days.
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Your first collection on the platform where nothing has been sold yet fireplace Let’s add that it will be released in the last month. According to the company, users will be able to shop from .Swoosh with a credit card, just like buying a regular shoe from Nike, and these sales will be secured on the blockchain.