Although Nike, one of the world’s largest clothing and sports brands, has recently expressed its interest in the crypto money and NFT sector, its latest step definitely comes before everything else. Although Nike stepped into blockchain technology in 2018, now it seems to have made more noise with its metaverse-oriented step than all its previous steps.
Nike Announces Its New Purchase
Nike, the digital collection and the NFT platform RTFKT officially announced its purchase and signed a big development. Nike, which applied for a cryptocurrency-focused patent in 2019, provided space for the NFT exhibition in Turkey, and shared NFT-focused posts, finally took the beans out of its mouth.
Nike’s taking such a step after the rival company Adidas bought an NFT from the famous NFT collection Degenerate Ape Academy certainly made a stir.
Adidas: *buys Ape*
Nike: “hold my beer” *buys RTFKT*— Farokh.ethᵍᵐ (@farokh) December 13, 2021
As can be seen from this new acquisition, the Metaverse field will achieve significant growth in a short time and brands such as Nike will compete with each other to have a say in this field. What kind of a step Nike will take after this purchase is eagerly awaited.
Especially in 2022, metaverse-oriented projects are expected to record serious increases by taking this trend behind them.