Borusan Automotive Group took action for the second-hand car market with its new company Borusan Next. With this move, where innovation, sustainability and technology are at the forefront, Borusan brings its expertise in premium automobile retailing to the second-hand automobile industry. Here are the details…
New company for second-hand cars: Borusan Next!
Drawing attention with its service quality and high customer satisfaction-oriented approach, Borusan Automotive Group offers comprehensive services to individual and corporate customers for used cars of all brands and models under the Borusan Next brand.
As Borusan Otomotiv Chief Executive Officer Hakan Tiftik emphasized, they aim to fill a gap in the industry with Borusan Next by focusing on the issue of trust in second-hand car shopping. Tiftik points out that eight second-hand transactions are made for every 0 km automobile sales, drawing attention to the size and potential of the second-hand automotive market.
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Responding to consumers’ desire to find a corporate structure, this initiative stands out with its fully integrated service network. It brings together a number of services related to second-hand car buying and selling, such as sales, service, exchange, financing and insurance solutions.
Borusan Next offers customers access to online and physical platforms while buying and selling used cars of premium brands such as BMW, MINI, Jaguar, Land Rover, as well as other domestic and foreign brands. Its journey, which started with its new website and modern service point in Samandıra, Istanbul, will continue with investments in big cities such as Istanbul Kağıthane and Ankara.
Borusan Otomotiv Chief Executive Officer Hakan Tiftik said the following on the subject:
“When we look at the market today, for every 0 km automobile sold, approximately 8 transactions are made in the second-hand market. This ratio clearly shows the size and potential of the second-hand automotive market. As Borusan Automotive Group, we are excited to be bringing together the premium service quality and trust we have been offering to our customers in both the new and used automobile markets for 40 years, now under a new brand name..
The integration of the inquiry pages of all our vehicles on our Second Hand platform, operating under the roof of Borusan Automotive Group, with the official website of Borusan Next, www.borusan.com, has been completed.
All cars on the Borusan Otomotiv Second Hand platform can now be viewed on the new website. In addition, our Borusan Vehicle Tender company, which joined us last year, will continue to tender for corporate customers under the umbrella of Borusan Next.
When our work is completed, our customers will have access to all services related to the second-hand automobile market, such as expertise, buying and selling, exchange, tender and valuation, from a single point, through a fully integrated structure. While our customers can access our entire vehicle stock via online channels, they will initially be able to examine the cars at Borusan Next’s modern and comfortable service point in Samandıra. Borusan Next will continue its expansion in metropolitan cities with its service point in Istanbul Kağıthane, which will open its doors in the coming days..”
Used Car Platform General Manager İlker Baydar said the following on the subject:
“As Borusan Next, the new brand of Borusan Automotive Group, we are opening a new page in the Turkish automotive industry. Borusan Next serves consumers who want to buy, sell or exchange second-hand cars with its extraordinary customer experience. This structure, nourished by Borusan Otomotiv’s experience in the premium segment, brings a total innovation to the second-hand automobile market with its own, customer-centered service points.
We maximize our service performance with our new management model in the second-hand market, which sees high volume vehicle sales every year. Borusan Next, which first opened its doors in Samandıra, Istanbul, will expand its service area with investments in Ankara and other metropolitan cities.”