Netflix started to implement the long-talked ‘password sharing ban’ in the US and UK in the past weeks. The first information shows that the company’s strategy has been successful despite the reactions.
The restriction that Netflix will impose on password sharing has literally been our agenda for ‘years’. This situation, which first came to the agenda in 2021, was finalized last year. However, it took some time to implement. Finally, password sharing ban It started to be implemented in the USA and UK in the past weeks.
The feature, which has been held on the ball by users from the first moment it came to the agenda, is Netflix’s falling ‘new subscriber growth rates It was a step taken to re-upgrade and increase the platform’s subscriber revenues. However, the criticisms suggested that the company might have taken a risk.
Subscriber growth in the first 4 days shows that the company’s strategy is working for now
Netflix started implementing the password sharing ban in the last week of May. In the new system, members pay extra for each user. Users with a standard package membership price of $ 15.49 in the USA, they pay an additional $7.99 for each user.
According to the data obtained after the launch of the application, Netflix will be in the region on May 26 – 27. almost 100,000 new subscribers per day won. In the first few days after the launch of the application, while the daily average number of subscribers was at the level of 70 thousand, there was an increase of 102% compared to the 60-day period before.
While a similar jump was seen at the beginning of the COVID-19 epidemic, the increase in the number of new subscribers after the password sharing cancellation leaves even that period behind. Of course, there was an increase in subscription cancellations in this process, but not so high compared to the new subscription increase rates… Compared to the previous 60-day period the rate of increase in subscription cancellations is only 25.6%.
This practice is not yet implemented in Turkey as it is in many other countries in the world. Naturally, we will understand whether this move of Netflix will write a plus or a minus to the company when the feature is implemented all over the world…
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Source :
https://www.cnet.com/tech/services-and-software/netflix-gains-over-200000-new-subscribers-thanks-to-password-sharing-crackdown/