The data shared by Antenna pointed out that Netflix’s advertising package did not make a good start. But according to Netflix, this start has been ideal.
Netflix, which has experienced great losses in recent months, launched an advertising subscription package with a more affordable price tag in selected countries last month. But according to the latest data, this package, did not achieve very good results.
According to data shared by Antenna, Netflix’s new advertising package is the average in the US. Just nine out of 100 Netflix users preferred by Of course, this data has raised concerns about the future of Netlix’s new package.
Netflix, on the other hand, is happy with the start:
While the data was interpreted as a ‘failed start’ by many in the industry, a statement came from Netflix on the subject. Speaking to The Wall Street Journal, a Netflix spokesperson said contrary to the comments. they are satisfied from the beginning He reminded that the package was only found in the first days.
The reason why subscribers did not prefer this package was not because they were ‘advertised’. Because Netflix’s rival platforms in the US have already achieved great success in this regard. Peacock subscribers 76% of this rate on Hulu when using the advertised package 57%; On Paramount Plus and Discovery Plus 44% was.
RELATED NEWS