Netflix announced yesterday that it has acquired the rights of SAG (Screen Actors Guild) in the article it shared on its official website and Twitter account. So the award ceremony will now be broadcast live on Netflix. The ceremony will be open to everyone on the platform starting from 2024 and this year. So how will this happen? Let’s look at the details of the news.
Netflix will broadcast the 2023 SAG ceremony from its YouTube account
Netflix announced in the announcements that it will broadcast the SAG ceremony live from next year. The streaming giant will also broadcast the event, which will take place on February 26 this year, live on its official YouTube account. In other words, people who are not members of Netflix will also be able to watch the ceremony on YouTube.
Netflix has experienced rapid subscriber loss with the hikes it has made in the past years and the increase in similar streaming platforms. Thereupon, he took a step to prevent screen sharing by giving a password and announced his subscription with ads. The company first announced last year that it will also broadcast live content to gain its old subscribers.
It is among the most prestigious awards, as the achievements at the SAG ceremony have led to the Oscars in the past years. In other words, an actor who receives an award at this ceremony is more likely to win an Oscar as well. On the other hand, broadcasting the Screen Actors Guild Awards first on YouTube and then on Netflix will bring a large audience to the ceremony.
Netflix announced the following words on the incorporation of the SAG ceremony:
“The SAG Awards are loved by the creative community and audiences alike, and now more fans around the world can celebrate these talented actors. As we begin to explore live streaming on Netflix, we look forward to collaborating with SAG-AFTRA to elevate and expand this special ceremony as a global live event in 2024 and for years to come.”
The Screen Actors Awards first aired on NBC in 1995. It continued to be broadcast on TNT 2 years later, that is, from 1998 to the present. The ceremony, which will be held for the 25th time this year, is among the most prestigious awards.
What do you, our readers, think about this issue? Do you think these Netflix contents will increase their subscribers? You can express your views in the Comments section.