According to the leaks, Netflix, the world’s most popular digital streaming platform, uses focus groups for its original productions. In fact, it can change the course of the content or only certain parts of it according to their thoughts.
So, what exactly do these groups, which many directors and producers have applied to in the past 50 years of cinema history, and is it possible to work here? Here are all the details…
Netflix original content goes through focus groups approval first!
Netflix has taken action for focus groups, a traditional strategy for improving the quality of its originals. It turned out that the digital streaming platform, which listens to the feedback from users, has recently implemented this project.
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This method has been used for many years in the cinema industry all over the world, especially in Hollywood. For example, after shooting Terminator 2, which was released in 1991, James Cameron had a focus group watch it before releasing it. After receiving the feedback, he decided to change the ending of the movie.
Of course, not only the Terminator, but a large part of the movies we watch go through a similar process. In fact, we know that it is used for the season finals in the world-famous TV series. Of course, despite such possibilities, it is still a great mystery why HBO brought the Game of Thrones finale to us as David Benioff and DB Weiss wanted.
On the other hand, the fact that Netflix will follow this strategy is a very important development for the audience. Because it is considered that this will increase the quality of the productions. For this reason, the company can be prevented from losing subscribers to its competitors. Or at least it will reduce the bleeding.
Of course, taking part in such focus groups and working is quite enjoyable. On the one hand, watching the productions that no one has watched yet, even the trailers of which have not been published, on the one hand, and on the other hand, getting a hefty fee for this. When we consider the cinema sector, which is our country’s foreign export, which is increasing day by day, we may see similar business opportunities here in the near future.
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