From now on, Netflix will be more than just a platform to watch movies and TV series. It will go beyond the digital platform. The company plans to open entertainment-focused stores where people can enjoy other activities related to their favorite movies and TV shows. It will even go further and allow people to shop and eat.
Netflix plans to go beyond the digital universe with entertainment-focused stores!
Josh Simon, Netflix’s vice president of consumer products, made a statement on this issue. The name of the store will be Netflix House. According to Joshh Simon, the first two sites will open in the USA in 2025. Then it will disperse to other parts of the world. The company sees Hollywood as an obvious target. However, the company has not yet announced the locations of the first facilities.
Josh Simon, vice president of consumer products of the giant platform, expressed his comments on the subject: “We’ve seen how much fans love being immersed in the world of our movies and TV shows, and we’ve been thinking hard about how to take this to the next level.”
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The giant platform is planning to have a party-based event based on the hit Netflix series Brigerton, which will be taken to various cities. It’s already creating in-person experiences for fans of certain shows. Some evaluated this move as the company’s transition into the gaming industry. With the growth of social media culture, this work is an opportunity for the platform to increase its revenue. However, at this stage, the company will focus on promoting its content rather than increasing the profitability of the venture.
Everything in Netflix House will be connected to Netflix content. The platform has 238 million subscribers worldwide. Rising star movies and TV series are very popular on social media channels. Everything from branded clothes worn in the series to other products will remain based on their content. It will also include restaurant menus featuring dishes from popular cooking shows.