Netflix, which prevents subscribers from sharing their passwords with other users in some countries where it serves, is facing the negative consequences of its critical decision! Users who were dissatisfied with the restriction began to cancel their Netflix subscriptions. Netflix’s remarkable approach despite the reactions of its subscribers indicates that it is decisive in the restrictions it applies.
Subscriber count is dropping fast!
As of February 2023, Netflix started to prevent subscribers from sharing passwords among each other in some European countries. Netflix, which prevents the use of joint accounts unless they reside at the same address or pay an extra fee, has started to implement this decision in Canada, Spain and some other European countries. Reacting to this critical move of Netflix over one million usersNetflix canceled their subscription.
Netflix’s approach to the users’ reaction to the password sharing ban decision was a matter of curiosity. Given the way Netflix has handled the issue, we can clearly see that the backlash in question has been characterized as temporary. Facing a similar situation before, Netflix does not seem to give up on this critical decision. In addition, other countries where the restriction has not yet been implemented are expected to be included in the list shortly.
Netflix is getting ready to stop password sharing!
Netflix states that 100 million people use the platform using passwords obtained from friends or family members.
The decision preventing password sharing was implemented in South America before European countries. With the decision implemented as of 2022, many regional users canceled their subscriptions as it is now. However, we observed that the number of subscribers reached its old level again and the reactions disappeared after Netflix did not return from its decision at that time. Netflix may expect to face a similar situation in new countries where it is implementing its decision.
What do you guys think about Netflix’s new password sharing policy? Do you think the backlash will end? Netflix, which does not step back from its application despite the reactions it receives, is it taking the right attitude? You can share your views with us in the comments section.