Netflix will make a new start in the advertising industry. The company will compete with companies such as Google and Amazon with its own servers.
From Netflix, the world’s most popular online TV series and movie platform attention attracting An explanation came. During the Upfronts event, the company announced that it is not actually new, but that it will enter a new sector. According to Netflix’s statement, this new sector there will be advertising.
In fact, Netflix has already entered the advertising industry. But this In collaboration with Microsoft brought it to life. According to the statement, this situation will change. The company is no longer own advertising servers will start using it. Thus, it will compete with industry giants such as Amazon and Google.
It is unclear how the decision will affect the end user.
In the statement made by Amy Reinhard, Netflix’s head of advertising, to provide the best experience He said that they did their best and carried out in-depth research. However, with Netflix establishing its own ad servers, there is a change in the life of the end user. what will change It’s not entirely clear yet. The general expectation is that more personalized advertisements will be presented to users and companies.
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The decision taken by Netflix is very important in terms of the possibility of increasing revenues. Because Netflix more than 270 million has subscribers and will provide services to both users and companies with the new system it will develop. significant advantages can offer.
Source :
https://techcrunch.com/2024/05/15/netflix-in-house-advertising-technology-platform/