One of the world’s most popular digital streaming platforms Netflixhas been on the agenda for a while with its advertising membership package. November per month USA The new package, which has been made available in various markets, especially in Wall Street Journal According to the report published by the company, it saw low demand and disappointed the platform. Even analysts loss of income due to the package will be removed He claimed. There was a first-hand statement on the subject a short time ago. What about Netflix? with advertisement Did the membership package meet expectations?
of Netflix with advertisement Did the membership package meet expectations?
of Netflix advert Jeremi Gorman, one of the executives in charge of his business, made statements within the scope of the CES 2023 fair held on January 5 to 8. Talking about the performance of the affordable package, which was launched in 12 countries in November and is planned to arrive in Turkey soon, Gorman said that despite the difficulties experienced, he left the package. they are satisfied told.
As mentioned above, previous reports revealed that the subscription with ads did not fully meet expectations. For antennapackage according to the data of to use after submission first four weeks in the USA only to the 9 percent audience could reach. (November data)
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The ad-supported package is the least popular service of the month of November, but available during this period. Netflix was able to attract only 0.1 percent of its members. In addition, the new service, which currently appeals to its subscribers with 15 and 30-second ad impressions, also has a plan to receive special sponsorships for productions in the future. In this way, it is expected that the loss of income experienced by the platform will be minimized.
The company, which determines the advertising membership price as $ 6.99, offers the basic plan for $ 9.99. It is worth noting that users who purchase the basic membership plan in the US can access unlimited movies, TV shows in HD resolution. The basic plan in our country offers users 480p resolution.
The company’s website includes the following statements about the advertising membership plan:
Basic with Ads is a great way to enjoy movies and TV shows for a lower price. You can watch your favorites on any device with limited ad breaks. This plan does not allow downloads and limited movies. However, the TV shows are unavailable due to license restrictions. Some location and device restrictions also apply to the Basic with ads plan.
Current Netflix Turkey membership fees;
- Basic Plan: 45.99 TL – Single device, 480p Resolution
- Standard Plan: 69.99 TL – Two devices, 1080p Resolution
- Special Plan: 93.99 TL – Four devices, 4K + HDR Resolution
So what do you think about this subject? Do you think the advertising membership package met the expectations? Do not forget to share your views with us in the comments section.