The Status Report of Game Application Marketing in 2022, shared by AppFlyers, also shed light on the mobile game industry in Turkey. The report revealed massive increases in revenue from in-app ads alone.
The mobile game industry, which continues to develop rapidly all over the world, has turned into an industry with billion-dollar revenues. An up-to-date report on the industry, which appeals to people of all ages, was published the other day. AppsFlyer Published by The report also shed an important light on the mobile game industry in Turkey.
According to the Status Report of Game Application Marketing in 2022, one of the categories with the highest rise in the mobile game industry in Turkey, hypercasual (hypersimple) games it happened. Total installs of these games increased by 90% compared to the previous year. In Android, this rate was 137%.
There was also an increase in the hardcore category:
Another category that has significantly increased its popularity, such as hypercasual games, is was the category of hardcore (challenging) games. Total installs of hardcore games saw a 32% increase on Android, compared to 30% on iOS. In addition to the success of the categories, the report of course also included some of the revenue generated in Turkey.
Big increase in in-app ad revenue:
According to the details shared in the report, it will be available on the Android platform throughout 2021. in in-app ad revenue the largest increase occurred. hypercasual games, up 618% leading the way in this regard, followed by casual (292%), hardcore (200%) and midcore (104%).
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Looking around the world, the effect of the new feature coming to iOS was seen:
- Total game installs on Android increased by 22%.
- For the user acquisition efforts of games throughout 2021 $14.5 billion expenditure has been made.
- In-app purchase revenue saw a 10% increase on Android. On iOS, this number fell 35%.
Why is there a regression in iOS?
The regression in iOS, Apple’s implementation From Application Tracking Transparency (ATT) was sourced. After ATT, which came into effect for the privacy of users, not only in-app purchase revenue, but also non-organic downloads decreased between April and September. In addition, the total number of game downloads on iOS decreased by 6%.