Ministry of Commerce to Inspect Fake Discounts

Especially during the known discount times of the year, when the dollar rate is in this situation, it attracts everyone’s attention to be able to buy discounted products. The rapid nature of online shopping can sometimes make people lose their consumer awareness and switch to “grab what you can” mode. If the sites that take advantage of this opportunity or the stores in the sites “load first then download” With this method, they can gather the scattered attention of the consumer on themselves.

However, with a decision taken, this situation, which can be called fraud, will no longer be so easy. The Ministry of Commerce will periodically check the prices of e-commerce sites and “giant discount, legendary prices” If the cheat is seen in the prices of products sold with advertisements, such as will punish. This issue, which first came to the fore in the past months, has begun to take the first steps regarding the system.

Penalty will be written directly to the site

The Ministry of Commerce took into its lens the sites and stores that showed this as a discount, while charging a very higher price than normal and reducing it to the normal price. Teams from the Ministry will now examine the prices of the products in advance and keep a record of these prices. The teams, which examine what changes are made in these prices at the time of the discount, will penalize the e-commerce site when they encounter fake discounts such as “load first, then download”.

Advertising Agency will also be included in the audits. The board, which will track the deceptive advertisements, also examines the discount complaints made to the companies. advertising ban and administrative fine will apply.