Microsoft recently started to wait for the approval process after acquiring game maker Activision Blizzard. According to the company’s game chief Phil Spencer, after this approval, Microsoft stated that an Xbox Game Store service for iPhones may be active. There is no certainty for now, but there are some items that need to be changed by the EU Competition Board in the App Store after the purchase approval.
Xbox Game Store and iPhone!
On Apple devices, especially iPhones, there is no game provider service other than the App Store. In other words, you cannot download any game to your phone other than the games that Apple offers you. This is a process that has been under Apple’s strict control for years, thanks to the IOS ecosystem. However, the arrival of an application like the Xbox Game Store to iPhones means that some things are out of Apple’s control.
“We want to be one of those third-party apps that can deliver content alongside other competitors on any platform one wants to play on,” said Phil Spencer, head of gaming at Microsoft. We can’t do that on mobile today, but we’re trying to make it possible.” said.
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Here, there are actually 2 factors that allow the Xbox Game Store to go directly to Apple devices. The first is that Apple devices are the only environment where it can be considered unrivaled for the Xbox Game Store, which makes breakthroughs to gain movement on mobile platforms. Because there is no provider other than the App Store on Apple devices. The second is Apple’s obligation to comply with the European Union Digital Markets law.
In accordance with the European Union Digital Markets law, it is mandatory for smart device manufacturers to provide competitive equality in the application part of the devices. Apple does not currently comply with this law. Because only their own applications are in the App Store. However, with the scope of this regulation, it will now pave the way for Apple devices on platforms such as the Xbox Game Store.
The application will be implemented for Apple devices only within the borders of the EU. So US Apple devices will not have the Xbox Game Store. Although there is no certainty about the situation for now, both companies are making their own preparations. The process will become definite in the future.
So what do you think? Do you think the Xbox Game Store is needed on Apple devices? Do you think Apple is unfairly competing? We are waiting your comments!