Michael Jordan, who won the NBA championship 6 times; Along with his son, Jeffrey Jordan, he is preparing to launch HEIR, a fan engagement platform on the Solana network.
Web3Michael Jordan, who saw the potential to bring fans and athletes together, said: wither announced that it plans to establish a fan interaction platform on its network. The platform named HEIR aims to bring athletes together with their most passionate fans. In addition to HEIR tokens and NFTs minted on the Solana network, the platform offers “limited capacity”get together” will provide the right to participate in the events.
The platform that Michael Jordan and his son Jeffrey Jordan co-founded “cultural-inspired consumer company based on technology and entertainment”, it raised 10 million dollars of seed capital.
His platform is Michael Jordan’s son Jeffrey Jordan, former Nike brand manager Jeron Smith and marketing consultant Daniel George will manage. The platform is planned to be launched in 2022.
to raise the 10 million dollar fund; Thrive Capital, Solana Ventures, Reddit co-founder and founder of Seven Seven Six Alexis Ohanian, actively playing for the Chicago Bulls Lonzo Ball, New York Knicks Vice President William Wesley He led.
This isn’t Michael Jordan’s first venture into the crypto industry. Jordan before that in March 2021 Dapper Labs‘s $305 million funding round and crypto game infrastructure developer in November 2021 Mythical GamesHe also participated in the C series tour of .