Meta did what he did again. Decided to expand the paid verification badge. Meta Verified was previously available to individual creators on Facebook and Instagram. Now business accounts will also be able to get a blue tick. Business verification feature is finally coming to WhatsApp. Meta also has good news for business accounts on WhatsApp. Here are the details…
Paid verification badge feature is coming to WhatsApp!
Meta announced its paid verification feature, or blue tick as we know it, for the first time in March. Originally created for content creators, the feature will expand further soon. Now businesses on Meta platforms will soon be able to purchase blue ticks to receive special features and support. CEO Mark Zuckerberg gave this good news at the event.
The company is initially testing the verification program with merchants in select geographies on Facebook and Instagram. However, it plans to roll it out to businesses on WhatsApp at a later stage. Businesses will pay $21.99 per month per Facebook page or Instagram account for a Meta Verified subscription. They can also pay a total of $34.99 per month for both. However, the company did not disclose pricing for WhatsApp verification.
New decision from Meta for WhatsApp!
It has become a matter of curiosity whether the advertising feature will come to WhatsApp, which is now more similar to Instagram with its channel feature.
Businesses will also have similar features to content creators. Thanks to the paid verification feature, businesses will be more visible in Facebook and Instagram searches. It also includes better access and impersonation policy. Meta will offer businesses the same paid verification badge, or blue tick, that it offers to content creators. Technically speaking, there is not much difference between them and content creators.
Zuckerberg did not forget about businesses on WhatsApp. The company is developing a program for businesses on WhatsApp. Although this feature is still in the testing phase, he shared some details. It will allow one to create a landing page that is discoverable via web search and allows multiple employees to chat and respond to customers.
Additionally, the company plans to expand the verification lock feature for business accounts to more devices. In this way, it will be easier for businesses to receive customer inquiries and orders.