Meta comes up with a brand new change every day. Just yesterday, the channel feature became available worldwide. Thanks to this feature, it now looks more like Instagram. This similarity brought other questions to mind. Will there be an advertising feature just like other social media accounts? Whether or not the world’s most popular messaging application would accept advertisements had caused controversy within the company. Meta made a statement on this issue. Here are the details…
Meta will not offer the advertising feature to WhatsApp!
Some newspapers abroad claimed that WhatsApp would come with an advertising feature. However, Meta flatly denied this. In a statement, WhatsApp stated that no testing was done on this. He also said that there are no plans for an advertising feature.
Of course, these rumors are not empty. Analysts think WhatsApp will eventually get advertising. As a matter of fact, he wanted to bring this before. Because more than 2 billion people around the world use this giant messaging application. Meta has also made a lot of progress in making money thanks to Instagram’s advertising feature. Why wouldn’t Meta, which wants to gather all its applications under one roof, want to earn more?
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However, Meta continues to resist the idea of displaying ads on WhatsApp so far. Instead, he developed different methods for traders. WhatsApp Business requires payment for certain services. This is how Meta makes money through WhatsApp. WhatsApp Business reached 200 thousand monthly users.
In February, Meta updated WhatsApp Business. Made changes to pricing and messaging categories. These categories include utility, authentication, marketing, and user-initiated service conversations. Last year, Zuckerberg announced that “Click on WhatsApp” ads had grown 80% annually to $1.5 billion in annual revenue. The company will soon develop personalized message models for sellers.
This being the case, WhatsApp, which has more users, getting an advertising feature will of course bring more revenue to Meta. Although this situation whets Zuckerberg’s appetite, the advertising feature is not among the company’s plans for now.