Meta is Planning VR Glasses to Rival Apple

World famous technology company Appleintroduced virtual reality glasses in June this year. “Apple Worldwide Developers Conference” introduced it at the event. According to Apple, thanks to Vision Pro, the digital environment and the real world merge and “Spatial Computer” defines it as. It is known that it will go on sale in early 2024. Vision Pro, managed to gain competitors while it was not yet on the market. One of them is Meta.

Meta, which will be available this week virtual reality glasses Quest 3 It aims to develop a follow-up product. to the world of VR It is thought that Meta, which wants to make a different entry, will be inspired by Vision Pro in the AR glasses it will develop.

Meta’s AR glasses plans seem to have changed after the introduction of Vision Pro.

Image: Meta Quest 3 virtual reality glasses, WIRED.

Meta aims to gain a solid foothold in the virtual reality glasses market. The company has previously offered Quest Pro and Quest 2 virtual reality glasses Although it has been subject to various criticisms, it is now preparing to sell Quest 3. The pre-order price of Quest 3, which is available for pre-order, is $499 was determined as .

However, the introduction of Vision Pro is a big deal for Meta. messed things up looks like. Meta’s AR glasses, which are planned to be introduced next year, are from Vision Pro. at a lower price will be available for sale. Meta does this without adding headphones and controllers. by reducing the cost will make.

According to a Meta employee, the company has reached the level of fear of Apple.

Speaking to Bloomberg’s Power On newsletter Mark Gurman, Meta is now from Apple has reached the point of fear he stated. This information belongs to someone working at Meta. The company’s plans for AR glasses have changed. He also says that the company’s move away from metadata and focus on AR glasses is a rebellion against Apple.

Meta’s Quest 3, 15 percent less than the cost of Vision Pro and promises users a more comfortable use. However, in the future, the company will eliminate the headset and control arms and use AR glasses only. with hand and eye movements aims to control.

Both companies are in different lanes success is showing. If Meta is to compete with Apple, it needs to make major investments in AR glasses.