McDonald’s Hong Kong is collaborating with popular metaverse coin project The Sandbox. As part of the collaboration, Chicken will create McNuggets® Land, a metaverse playground celebrating 40 years of McNuggets.
McDonald’s has chosen this popular metaverse coin project!
McDonald’s Hong Kong has signed a pioneering collaboration with popular metaverse coin project The Sandbox. In this context, McDonald’s is creating a metaverse playground called McNuggets® Land. He designed this online paradise to celebrate the 40th anniversary of Chicken McNuggets. Also, this news comes with a number of digital and physical awards.
By diving into McNuggets® Land, users can interact with game characters modeled after McDonald’s Chicken McNuggets, participate in various mini-games, explore a virtual gallery that chronicles the 40-year history of Chicken McNuggets, and even serve iconic treats to customers in the virtual world. At the heart of this interactive digital playground, 100,000 SAND awaits participants. There are also various prizes, including a shared prize pool of mystery boxes. Exclusively for Hong Kong users, there is a shared pool of 10,000 McNuggets coupons. Plus, ten winners will enjoy one year of free Chicken McNuggets.
Opinions of the parties on cooperation
Randy Lai, CEO of McDonald’s Hong Kong, made a statement on the subject. Lai said, “Having rooted in Hong Kong for 48 years, McDonald’s has always strived for innovative experiences and Happy Moments. To celebrate the 40th anniversary of Chicken McNuggets, we will offer our customers a fun-filled Web3 Metaverse gaming experience with a McDonald’s theme. We are excited to collaborate with The Sandbox for this.”
Sebastien Borget, co-founder and COO of The Sandbox, said: “We are delighted that McDonald’s Hong Kong has chosen The Sandbox as the platform to celebrate the McNuggets’ 40th anniversary, allowing users around the world to enter the metaverse and learn more about the famous Chicken McNuggets. “Hong Kong-based metaverse studio Pangu by Kenal did a great job bringing the Chicken McNuggets characters to life in an interactive way.”
McDonald’s Hong Kong’s collaboration with The Sandbox is the latest of hundreds of global brands and IPs, many of which are currently preparing a virtual brand experience for their audience. Sebastien Borget said, “Web3 technology provides closer customer interaction for many brands. Also, users are increasingly appreciating the fact that they can enjoy real value when sharing their digital identities.”
Borget also stressed the importance of working with McDonald’s Hong Kong. In this context, “McDonald’s is a global brand with a large customer base. Collaborating with it takes Sandbox to a new level. It also brings us closer to achieving the ultimate goal of mass adoption of the metaverse.”
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