Financial BTC services company Swan Bitcoin is preparing to launch a new product targeting TradFi.
Offering BTC Advisory Services to Clients, Swan Expands Bitcoin Product Range
According to a recent statement from the company, this new product, called Swan Advisor Services, provides a platform where financial advisors can purchase BTC for their clients.
The Managing Director of Swan Advisor Services said in a statement that their new product facilitates access to institutional clients and investors looking to step into crypto.
He added that many customer advisors are just starting to get to know Bitcoin in the light of their research and knowledge.
Swan Advisor Services users can manage and trade their customers’ BTC positions on the platform.
Educational content is also available to assist customers new to crypto.
Swan is strengthening its suite of BTC products to make investment opportunities accessible to both veteran and new crypto investors.
While the company collaborated with Prime Trust to support its crypto pension product in March, it started the BTC Benefit Plan in May, distributing BTC bonuses to employees of investor companies.
Globally, the financial world is entering crypto primarily through BTC investments.
However, with the upcoming Ethereum Merge update, this is not the case. Ethereum may change in favor of based products.
Edstrom said in a statement that Swan only offers BTC products and sees Ethereum’s Merge update as an event that will make it easier for investors to choose between BTC and Ethereum.
*Not investment advice.
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