The price hikes, which almost alienated the consumers from life, have now begun to put the markets in a difficult situation. It turned out that the markets that could not keep up with the price hikes had to track prices by sending ‘spies’ to each other every day.
Recently dollar exchange rate and inflation Our society, which is oppressed in between, is suffering from market prices especially. Although the VAT reduction on basic needs products has calmed the market to some extent, high inflation causes the discounts to lose their effect in a short time.
Price tracking and with penalties Markets trying to be clamped down, the biggest fear ‘be penalized by the consumer‘ it sees. So much so that today’s news shows that markets are more afraid of consumers than ministries. Some market managersIf we do not follow the prices of competitors, our name it turns out.” he explains the espionage policy followed and reveals how hard it is for the markets to follow the price hikes. Two different market managers confirmed each other with their statements.
“Employees follow prices in competitor markets every day”
A market owner making statements used to be once a week He said that price follow-up has become more frequent now. found expensive by the customer not wanting to be punished market owners to rival markets working in secret is sending. Almost every day In order not to be caught by employees roaming the markets like customers to do competitor analysis. shopping if necessary is also said. This event, which sometimes happens twice a day,spy’Fame expulsion from the market may result in.
black Sea regionoperating in and 245 branches who works as a manager in a market located in 12 branches The explanations of the market manager, who also has a grocery chain, do not end there. So much so that in the continuation of his words, he explains that a solidarity has been established between local chains for this work.
“We have to follow the opponents. We are sending staff, we learn the prices, we buy products if necessary. There is also a solidarity among local chains in this regard. everyone’s each other know your employee, he knows. This is how the market price is formed. If it is cheap in the competitor and expensive in us, our name is costly. We don’t want to lose customers but our profit margins . There are chains that cannot even afford their overheads.“
“Our Capital is Our Customers”
The manager of another grocery chain also made interesting statements on the subject. Member of the Board of a chain market, customers of their sole capital said that. He also stated that the job of making a raise has now turned into a competition. Even if the stock one gets a raise didn’t raiseand those who do not have a stock you got a raiseAdding that this situation left a negative mark on the customer, the manager said, “We are afraid that the shopper will punish us.” said.
“In the past, for example, when the price of cola was increased, all the markets did this price transition. in a week would reflect. But now it is not so that the stock in hand does not immediately increase the price. Therefore, in order to compete with this market, you should not increase the price. If you increase it, this time too expensive market you are. We are very afraid that the shopper will punish us. because our the number of our shoppers and its purchasing power much we have strength. It is our capital.“
So what do you think about market prices? Do you think prices will drop? What is the effect of markets on prices? You can specify in the comments.