The CEO of Europe’s largest airline group has to answer questions from the supervisory board about the current flight chaos on Wednesday.
(Photo: dpa)
Frankfurt Investors are concerned about the chaos at Lufthansa. “The Lufthansa management said it wanted to rely heavily on private travelers. That’s exactly what you’re scaring away by leaving them hanging at the airport,” criticizes Patrick Schuchter, portfolio manager at Union Investment. There hasn’t been a clear strategy for years, the spread of the brand from premium to cheap doesn’t work.
Ingo Speich, Head of Sustainability and Corporate Governance at Deka Investment, also asks the strategy question. “Until now, the mantra of leadership has been premium. Now the fifth star is gone, a real turning point,” he says, referring to the loss of the “Five Star Airline” seal of quality.
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