location tracking service Life360, has put the location data of its tens of millions of users up for sale, according to a new report. software worldwide 33 million people are using. Apparently the app sells location data from both kids and adults to some data broker.
two old Life360 employee said the app is one of the largest data sources in the industry. In addition, he mentioned how the data is used and the lack of measures to prevent abuse. Employees explained that Life360 does not take action to ensure that their location histories are not traced to individuals.
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Life360 CEO says it’s an important part of its business model
Life360is an app where family members follow each other with tracking software installed on smartphones. This software is iOS as well as Android takes place on the platforms. Life360 CEO Chris Hulls, he said, is an important part of the business model that allows data to be made available for free.
Hulls responded to inquiries by e-mail. At this point Life360“We have no way of confirming or denying the accuracy of whether or not it is among the largest data sources for the industry,” he said. In addition, “We see data as an important part of our business model that allows us to keep essential Life360 features free for most of our users, including features that improve drive safety and save countless lives.” added his words.
App sells data to many services
Life360; X-Mode, Cuebiq, Arity, Safegraph and sold data to other services. The application explains some data sharing in its privacy policy. But there are also companies that he does not list. Some data providers only Life360It uses aggregated location information from .
In an edition of the app’s privacy policy, it clearly states that data is being sold. Duke Tech Policy Lab member of Justin Sherman “Families will not like the motto where your kids are and anyone who buys this information can track it,” he said in a statement. said. The app also has an opt-out feature. However, users may not be aware of this.
The app said it does not share the data of users under the age of 13. In addition, he stated that data from children over 13 and adults is fair game.
You Life360 What do you think about the app? How do you take this event? Don’t forget to mention your ideas in the comments section!