Rollic Games, a local mobile game company operating under Zynga, partnered with Mattel to develop the Barbie game. The game is expected to be released later this year.
The iconic doll that has been in our lives since 1959 Barbie, was on the agenda of the whole world again with the movie directed by Greta Gerwig and starring Margot Robbie, which was released last summer. That’s why we saw Barbie everywhere on social media last year. Today, there was an important development regarding the Barbie brand.
Turkish mobile gaming giant headquartered in Istanbul Rollic’sIt was announced that it will develop a Barbie game. Rollic, which has many top-ranking games worldwide, was acquired by the US-based gaming company within Take-Two in 2020. to Zynga had been sold.
Barbie game coming later this year
Rollic, the toy company behind Barbie, to develop what will be a mobile game Mattel formed a partnership with. Mattel executive Mike DeLaet said in an interview that the partnership represents an important step in its mission to provide engaging entertainment experiences for people of all ages.
On the other hand, Rollic CEO Burak Vardal said in his statement: “Barbie was loved by generations of gamers around the world. “We’re delighted to partner with Mattel to bring the latest version of this icon to mobile gaming.” he said.
There are not many details about the Barbie game. We don’t know what its name will be or what it will do. However, according to the statements made, it will be released within this year. arrive in autumn likely. Moreover It will appeal to both young people and adults and it is said to have a mechanic where you bring together multiple resources to progress. More details will come in the future.
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