LinkedIn is testing a new video streaming feature featuring TikTok-style vertical videos. Although this feature has not been officially announced yet, it has been noticed by users and companies in recent days. It is rumored that the new stream will appear in a separate “video” tab in the LinkedIn application. Users will be able to switch between clips by swiping vertically, like TikTok or Instagram Reels.
The new business-focused feature is now on LinkedIn!
This development emerged with the screenshot shared by Instagram employee Jenny Eishingdrelo and the statement made by LinkedIn’s Influencer marketing manager Austin Null. Here are the details of LinkedIn’s new feature…
It’s no surprise that LinkedIn has adopted this type of format. LinkedIn, which had a similar attitude before, had experimented with temporary posts. After these trials, the Stories feature was introduced and this feature continued for a year.
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However, at this time, video trials were not yet completed. At the time, LinkedIn was working to transform the stories format into a redesigned video experience across LinkedIn.
This new streaming feature will be made available by LinkedIn for business professionals and thought leaders. LinkedIn hopes to create a platform for users to share workplace-related content. However, it is still unclear how much users will be interested in a business-oriented video stream.
This new feature that LinkedIn is testing has potential in terms of its functionality. However, it is unclear whether users will be interested. So what do you think about this issue? You can share your opinions with us in the Comments section.