Italian automaker Lancia has gone the way of rebranding. The company, which changed its logo and switched to a new design language, aims to become one of the popular automobile brands again in the coming period.
Although it was once among the popular brands, the Italian automaker has lost its power in the sector. LanciaLooks like he’ll be back on the scene. Because the company went on the path of rebranding. In this context, updated the logo The company aims to introduce 3 new models by 2028.
According to the company’s statement, Lancia will “Pu+RaIt will use a design language called ” in 2024 It will appear in a small city car with five doors. This car will be the company’s last internal combustion engine model. There will also be a fully electric version of the same model.
Here are Lancia’s old and new logos
Lancia’s new logo, rosette-shaped will be. Inside this badge will be a circle shape representing the flag. The logo, which will also include the Lancia text, will also have a spear symbol. in Italian “spearSuch a choice has been made for the word Lancia, which means “.
The logo will look different on the rear bumper of vehicles
The cars to be produced by Lancia will have different logos on the front and back. In this context; We see that the logo on the back will be in the form of text. The striking detail in the logo, where the word “Lancia” is written, is the letter A. inverted letter V form is preferred. This is because the name of the founder of the company “Vincenzo Lancia” to be.
RELATED NEWS
Cars Powered by the Same Engine Despite Being Unrelated
By the way; Lancia recently had a doing the activity Let’s remind. Introducing a concept model at this event, the company gave clues to the Pu+Ra design language. spaceship-like all the details about that concept car from here you can reach.
Source :
https://europe.autonews.com/cars-concepts/lancia-unveils-new-logo-design-language-ahead-relaunch