Netflix announced that its subscription package with ads, which has not yet come to Turkey, increased by 3 times and reached 15 million users. It was also announced that starting from next year, fewer advertisements will be shown to those who watch series episodes consecutively.
Netflix launched a subscription system with advertising late last year. The system, which comes at a lower price compared to other packages, provides an average of 4 minute commercials it was showing to users and did not include some content. Subscription with advertising, which is quite successful according to Netflix, It is not yet available for use in Turkey.
The giant platform announced today how many subscribers the package with ads reached. Accordingly, the number of advertised subscribers is above the amount announced in May. has tripled.
Netflix with ads has 15 million subscribers!
According to Netflix’s statements, the number of active users of the advertising package reached 15 million. The company announced in May that the number was 5 million. This revealed that there was a threefold increase and increased the success of the package.
It is not difficult to guess why Netflix’s package with ads is becoming more and more popular. The platform’s recent price hikes were now pushing users to cheaper packages. Price increases were made in the USA and many other countries last month. In Turkey, we last saw a price increase in September, bringing the cheapest plan to 100 TL. Because of these high prices, we can predict that subscription with advertising will be popular in our country as well.
Netflix will not show some ads to those who watch episodes of the series repeatedly
In addition, Netflix announced that it will bring another innovation to subscription with ads. This feature, which will launch next year,binge watching”, also called “, will work when episodes of the series are watched consecutively. The platform allows users to watch three episodes in a row. Watch an episode without ads will allow.
The platform said it was crucial to keep viewers “tethered to their seats” and that the binge-watching model increased engagement. The new move came as part of this.
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